Edify
Advertising
Client
Edify Education
Role
Senior Visual Designer & Copywriter
Location
Remote
Brief
eBook Design and Content Creation: I was tasked with designing and conceptualizing an eBook to captivate parents on the "benefits of bilingual education". The content for the eBook was derived and structured from articles sourced directly from Edify Education's website.
Institutional Video Production: Alongside the eBook, I was also involved in the creation of an institutional video that highlights Edify's mission: delivering top-tier English education in schools in a playful and engaging manner. For the video production, I collaborated with Aria Filmes.
Edify Institutional 2023 Video:
eBook Showcase:
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Content of the eBook included:
Benefits of a Bilingual Brain
A Neuroscientific View of Bilingual Education
8 Tongue-Twisters for Parents and Children
Age-Appropriate Activity Tips
Edify Word Search Puzzle
Designing for Impact
Following Edify's existing visual identity, which was also leveraged using their brand manual, the project’s objective was to craft a material that not only amazes parents but also communicates the fun and essential nature of learning English. As the chief architect of both the visual design and content, the integration of playful elements, insightful texts, and clever writing was crucial to achieving the desired impact.
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